“I already know how to drink.”
I love movies. I’ve edited that last sentence about sixteen times, because I can’t quite express just how much a good movie means to me: to say I’m a “cinephile” (too assholic) or a “fanboy” (too Comic Book Guy) doesn’t quite do it justice. So when Greg told me that Airbag was going to be designing the 2008 Sundance Film Festival website, I may have burst the man’s eardrum by yelling into the phone.
However, I may have rendered him permanently deaf when he told me that Ryan Sims would be doing the design work. I’ve wanted to work with Ryan since before he retreated to that mountaintop in Tibet to master the splash page, so this was something of a dream project for me. Greg provided the creative direction, and Ryan produced some work that was a joy to turn into static templates.
Also, his PSDs are friggin’ immaculate. And no, that’s not innuendo—I’ve never seen PSDs organized that well. (That is also not innuendo.)
While we’re high-fiving ourselves in Airbag HQ, we’d be remiss if we didn’t thank the Academy: namely, the client team at Sundance (and in particular, our incredible contact, David Kavanaugh), who did a Herculean job of launching this site in two short days. And throughout the project, they’ve been an awesome client: good humored, generous with excellent feedback, and always asking stellar questions. Holla.
So in short, this was the most fun I’ve had in awhile. I even peppered the code with a couple choice references to a few of my favorite movies: see if you can spot them, and make the connection. It’s, like, you know, interactive cinema. Or something.
(Is this the part where I thank my mom and/or God? Dammit, I need a new team of writers.)
A quick note: the pages won’t currently validate because—well, let’s just say that your humble author sucks at doing a find-and-replace at six in the morning. As a result, the
DOCTYPE declaration at the top of each template is busted. So blame yours truly for that clever little snafu: the client’s been notified of my custom little DTD, so hopefully that’ll be ironed out forthwith.
The lesson to be learned here is that if it’s not broke, don’t let Ethan near it.