Edward Blake Is Not Amused
Veerle’s posted a review of the new PANTONE Goe System that, to my eye, reads like a press release. And in fact, much of the language has been borrowed from one—specifically, PANTONE’s own announcement of the new color system. From Veerle’s blog entry:
For starters the 2,058 new colors in the PANTONE Goe are arranged in an intuitive, chromatic order for easy selection.
All 2,058 colors in PANTONE Goe System are also available in a two-volume set of adhesive-backed color chips, allowing you to peel off a chip and place it where you want without using staples, glue or tape.
And then, the corresponding bits from the press release:
The 2,058 new colors in the PANTONE Goe System are arranged in an intuitive, chromatic order for easy, precise, cross-media color selection and specification.
All 2,058 colors in PANTONE Goe System are also available in a two-volume set of adhesive-backed color chips, allowing you to peel off a chip and place it where you want without using staples, glue or tape.
If Veerle’d written a straight-up review of the new product, that’d be one thing: her perspective’s always a fascinating one, which is why I’m a subscriber. But as it is, I can’t help but feel disappointed that Veerle’s used PANTONE’s own language to give the new system the best Google juice it could hope for (her entry’s #1 at the time of this writing).
But in all honesty, that's not my main issue. I’m so very much more concerned about this after the recent brouhaha over PR firms exploiting bloggers. I don’t want “success stories” like Veerle’s entry to reinforce this exploitative behavior. Maybe I’m blogging off the handle again—I do that. But still, I can’t help but feeling a little cold.
Quis custodiet ipsos custodes, folks?
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