There are people you just need to say “yes” to.

I consider myself fortunate to have known and worked with Erin Kissane for years, and I’ve admired her writing for quite some time before that. Krista Stevens has been a friendly fixture throughout my career; she used to run an impossibly tight ship at Digital Web, where some of my first articles were published, before doing wonderful and incredible things at A List Apart. So yeah, when they asked me to work with them on their New Secret Project©, I basically signed up before they could finish telling me what it was all about.

And with that, I’m thrilled to announce that Contents, a new magazine focusing on content strategy, will be launching this fall.

Here’s Erin’s introduction:

The conversation about content strategy, online publishing, and all the subfields and specializations that surround them is flourishing. Wonderfully, it’s no longer possible to keep track of the posts, comments, talks, and events that take place every week within our world. And it’s not just that we’re voluble: our community is extraordinarily generous with knowledge, help, and professional support.

After benefiting from this conversation in so many ways, we’d like to give something back. A bounded collection of ideas and connections. A place to catch up with the movement of our fledgling industry and the much older fields from which it emerged. An editorial lens.

As a designer-person who benefitted immensely from Erin’s and Kristina’s respective books on the subject, this is all music to the ol’ ears. Because I think Contents is going to be a wonderful, oh-so-valuable resource for those of us looking to better understand content strategy (myself included), and I’m excited to contribute a little bit to making that happen.

In short: because of folks like Erin, Krista, and the oh-so-capable Erik Westra, I know Contents will be something special. You should check us out on Twitter, and maybe contribute an article or eight if you’re so inclined.